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Russell and Smith Mazda Evolutionary Design implemented to provide transparency through out .

Russell and Smith Mazda Evolutionary  Design implemented to provide transparency through out . Russell and Smith Mazda Evolutionary Design implemented to provide transparency through out. The goal of the design was to provide dealer with an even more upscale design direction—a design with an open concept floor plan, offering a new level of business transparency with a look and feel enhanced through the use of natural materials resulting in a strong curb appeal and a comfortable environment. In the end, it’s all designed to make the Mazda customer feel more at home.
Mazda customers seek an improved dealership experience, the new design is meant to embody the overall spirit and direction of the brand and its customers—translating the sophisticated design of the current vehicle lineup into the car buying process. First and foremost, the redesign was developed to look at the evolution of the in-dealership experience through the eyes of the customer. By offering an experience customers naturally want to seek out, Mazda can deliver a premium experience that customers expect and deserve. It is more enlightening as well in Black and White combination, is lot better than the Orange, Blue and Green color in the Revolutionary design.

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