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This color educational film is about Bell & Howell Film Projectors and good projection. There is no copyright at the beginning or end of the film so the date of the production remains unclear but based on information provided its the late 1940s or early 1950s.
Credits: Bell & Howell presents THE SHOW MUST GO ON (:13-:29). A woman plays a piano in a movie scene as a crowd watches inside a packed theater. A title card on the screen asks that women remove their hats, one stubborn woman will not as the feature 'Revenge on the Range' begins. The film stops and another card warns patrons that the operator is in trouble and it'll be a moment. The film is back and scenes are shown. The crowd reacts to what is shown on the screen. Once again - the film stops and the patrons are warned that the operator is in trouble and it'll be a moment. The film has returned. Patrons watch and clap. They then laugh. The movie has ended (:30-3:26). Everyone has a good time except the man who ran the projector. The projectionist shows exhaustion. We then get shots of different projectors and people watching films (3:27-4:27). Everyday people (teacher, factory worker, priest, etc.) vocalize their concerns about projectors (4:28-5:33). A woman threads a projector. An explanation of how a film is threaded and what is does while it's playing is demonstrated and shown. What makes a film play correct or incorrectly is explained. All aspects of a projector and what works well is explained and shown in great detail (5:34-9:44). More information on other parts of the projector is demonstrated (rewinding, the aperture, etc.) (9:45-11:38). Shots of films in the vault. A man threads a projector. The light source is the heart of the projector. The inside of the projector is shown being worked on. Many lamps are shown. A pair of hands remove things from the projector as the narrator explains this should be an easy process (11:39-14:43). Film speed must be correct in order for film sound to be correct. A demonstration is shown. What is required for perfect film speed is explained (14:44-18:16). A man plays a piano. Closeups of a Filmosound projector. Only the best projector has all of the correct features, the specs for a good projector are provided. And make sure you have a warranty! (18:17-20:32). Theatergoers laugh. No matter where films are shown, audiences expect and deserve perfect projection and nothing less (20:33-21:14). End credits (21:15-21:22).
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