Learn more at In this episode of the LMScast podcast we are joined by David Attard from Collective Ray. David is an expert with SEO, and in this episode he breaks down how course creators using WordPress can improve their SEO.
David shares how keyword research is the most fundamental step to writing an effective marketing piece. Figuring out what people are searching for and what articles appear for those search results helps you better understand the user intent when searching for products similar to yours and what keywords and concepts you need to address in your articles.
There are a few best practices for working with SEO, and in this episode David breaks a few of those down for course creators. Avoiding illegitimate SEO strategies is important, because as search engines improve their algorithms, they will find which sites are using manipulative methods to gain SEO. And those sites end up losing rankings heavily as they get punished by the search engines. Improving your SEO is something that is time intensive, as it often requires writing longer form content and acquiring links, which both take a lot of time to do.
One huge mistake many sites online make is to have a generic opt-in form that says something along the lines of “Sign up for updates” or “Join my newsletter.” That is often too vague, and it is not actionable. Chris and David discuss how nobody will want to sign up for something too generalized like that, so it is important to offer them something very specific and targeted in exchange for a signup. This specific strategy has allowed David to gain an astronomical 40-60% conversion on those actionable popups.
David has a blog post about LifterLMS, so be sure to head to to check that out. He has all sorts of WordPress tricks, theme advice, and plugin reviews on his site as well, so if you’re the technologist behind your WordPress course site, you can gain a lot of free value by looking around there. Thanks for joining us!
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