You Ask, I Answer: Email Marketing Opt Out Campaigns?

Shelby asks, "Have you ever run an email campaign asking your audience if they still want to be on your email list?"

Nope. Instead, I take the tactic of making the unsubscribe painfully obvious in every single email. In my Almost Timely newsletter, it's a bright, neon, hideous, flashing giant banner near the top of the newsletter that lets people know exactly where to go to unsubscribe. Watch and listen for more details.

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