How split-testing improves the most important metrics in your business | Martin Reintjes 2019

Split testing, as a vital part of the CRO (conversion rate optimization) process, can bring amazing results for your business, provided you take care of how it’s done and your data analysis.

Martin Reintjes is the CEO of Team Croco, a remote-team company that provides done-for-you split testing services. Besides helping with dedicated split-testing development resources, Team Croco also helps online shops with the structure and management of their CRO program.

During the interview, Martin Reintjes talked about the intricacies of proper testing and how most online shops don’t have a dedicated in-house CRO team, which complicates things even more for them.

We welcome Martin Reintjes to Growth Interviews, a series that reveals the grand secrets behind e-commerce.

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