The common mistakes of a management team: it's too expensive

Today we continue to talk about the answers and excuses that we normally hear when entrepreneurs and managers meet in business meetings. In the first episodes of this series we heard why people say “we always did it” and “we already have it”, and today we understand the reason behind one of the most annoying sentences ever: “it’s too expensive”.

Who hasn’t said, or hear “it’s too expensive” at least once? I think we have all been there, and we will hear it or say it again. So let’s figure out why this happens, and what to do and say to reply.

Watch more of these videos:

The common mistakes of a management team: We've Always Done It This Way -
The common mistakes of a management team: we already have it -
The common mistakes of a management team: it's too expensive -

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Riccardo Osti,Consumer Centric,consumer centricity,consumer centric marketing,customer centric business model,consumer centric innovation,consumer centric category management,customer centric,customer centricity,business strategy,customer experience,customer service,customer centric marketing,consumer centric meaning,