You Ask, I Answer: Facebook as Influencer Marketing Agency?

Erik asks, "What do you think of Facebook adding Instagram to its Brand Collabs Manager? Is it going to put influencer marketing agencies out of business?"

At this exact moment? No. The targeting is fairly horrendous. Will it improve? Yes. Does Facebook want that money? Yes. Should influencer marketing agencies be concerned? Yes - and start thinking about what additional value-add they can bring. Hint: it's the relationship and a deep understanding of the client needs.

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