Positioning for artists and designers explained

In this video I try to make a very simple introduction to the idea of positioning for artists and designers. Creative people are very good at telling their client's stories, but sometimes really struggle to tell theirs. with this video I try to address this issue. Let me know what you think and if you have any questions please drop them in the comments!
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My name is Fabio Palvelli, I am an Italian designer and I share my life with you on video.
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