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About
Search Engine Optimization (SEO) empowers a business to rank higher in search engine results which helps in reaching a wider audience. Humans are inquisitive in nature and they search for answers all the time. This was made easier with the advent of technology and Google has become the go-to search engine for Billions of people all around the world. This can be achieved by understanding how Google search engine works and how it ranks websites. This course is the key to understand one of the most important skills in Digital Marketing. If businesses can learn to rank their websites on Google, then they can literally expect millions of visitors to their website with millions of opportunities to get leads and sales.
This course is in line with international curriculum standards. In this course, you will learn about what Google and Bing are, how search works, how do Search Engines rank websites, why Google is the ultimate search engine, what does it take to be a favorite in Google’s algorithm, how can you rank high for your targeted keywords, which tools and techniques do you need to outrank your competitors. In this course, you will also learn how to optimize your content and websites to rank high in those search engines, how to use tools to perform SEO, and how to run an SEO project successfully. The course is based on hands-on exercises with detailed video lectures, MCQs, and reference learning material for detailed review.
Meet The Trainer
Usman Latif (MS in Communication Studies)
Usman is a Marcom Technologist and he hacks growth for businesses with a mix of marketing, communication, and user experience (UX) strategies. He has over 10 years of experience in digital marketing and growth hacking. He is the founder of Marcom Works and Digital Marketing Pakistan™, a Certified Digital Guru by Google, certified trainer and Marketing Instructor at LUMS, top-rated Digital Marketing Consultant on UpWork with 100% Job success score.
Usman is an accomplished industry expert and has been involved in different communities as a consultant, an expert, a guest speaker and as a mentor. He has spoken at several local and international conferences. Some of his affiliations include Google, OpenStreetMap Foundation, U.S. Embassy in Pakistan, U.S. Consulate General Lahore, The Indus Entrepreneurs (TiE), Open Ideo, Elance, Payoneer, P@SHA, Google Maps, and different universities in Pakistan.
What you will learn
After completion of this course students will be able to:
o Use Google Search engine efficiently.
o Plan SEO activities based on how search engines rank websites. Change the existing structure of a website to rank it higher in search results.
o Create a better marketing strategy for any product or service keeping in mind the importance of SEO.
o Perform On-page Optimization to rank the website higher in Google search results.
o Perform Off-page Optimization, also called Link Building.
o Perform Video, Social Media and AppStore SEO according to the latest trends and techniques.
o Apply advanced techniques that will make the websites rank better than competitors.
o Use some of the most important tools for SEO.
o Manage a complete SEO project.
o Acquire online SEO related projects on different freelancing platforms.
What is the DigiSkills Program?
The digital skills industry, often referred to as online outsourcing, is expected to generate gross service revenue between $15 billion and $25 billion by 2020.
Advent of new ICT technologies has opened a myriad of new possibilities for knowledge workers across the globe by enabling them to provide their services remotely to clients. By leveraging these ICT technologies, a new on-demand economy is being created, where professional activities broken into discrete assignments are offered to a virtual cloud of aspiring workers. This industry, often referred to as online outsourcing, is expected to generate gross service revenue between $15 billion and $25 billion by 2020.
This is envisaged to be achieved through a national level program, which will train target audiences in freelancing and other specialized skills listed below:
Freelancing, Hisham Sarwar,
AutoCAD, Syed Arif Hussain,
Creative Writing, Amena Aly Kamaal, Ayesha Fazlur Rehman
Digital Literacy, Vu Team,
Digital Marketing, Dr. Yasir Rashid,
E-Commerce Management, Sheraz Pervaiz,
Graphic Designing, Yasir Javed Dogar,
SEO, Usman Latif,
QuickBooks, Syed Hassan Adnan
WordPress, Saad Hamid,
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