034: Brian Kurtz On Utilizing Materials You Already Have to Build Your Path

Have you ever heard of The Boardroom Report? Yup, Brian Kurtz helped Marti Edelston grow a 5 million dollar company into a 160 million dollar company. That’s who you are about to hear tell his fascinating story about building someone else’s empire then branching away to start Titans of Marketing, focusing on direct marketing. His book; The Advertising Solution helps others build their own niche and create their marketing plan.



In this episode,we will be discussing:





How young entrepreneurs earning a reputation in environments encouraging internal entrepreneurship

The stigma around working for someone else as an entrepreneur

The importance of focusing on yourself to achieve the goal of independence

The measurable response of direct response marketing

The “40/40/20 Rule: List/Offer/Messaging”

Finding people for your narrow niche

How to utilize list-building

Recency, frequency, and monetary Value

Slowing down to make money

Educating one’s self to enhance visibility



Resources Mentioned in This Episode:





Brian's Website

The Advertising Solution (Brian's Book)

Secrets of Successful Direct Mail

Product Launch Formula

Ask Method

Click Funnels

Traffic and Conversion Summit

Breakthrough Advertising

Write Good Advertisement



 



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